Information
and competitive advantages is about two organizations produce who have same
product, have to compete to each others to gain more profit, increase sales and
improve customer’s satisfaction of their product. In other words, the
organizations want to perform better and effectively than other organizations
which were in the same industry or same market demand and condition.
Due
to Wikipedia, the encyclopedia, competitive advantages were defined as the
strategic advantages on business entity has over its rival entities within its
competitive industry. It will occur when the organizations want to develop or
want to perform their output more than competitors. It is about how they put
their organizations as major threat competitor and how they want to be the best
among other organizations. The difference should be in term of product and
service that they provide to the market and may be their better capabilities
than others.
A
competitive advantages were a combination of Human Resource(HR) with
Information System(IS). Just like what I had mentioned earlier, this is about
to increase the organization’s profit, increase sales and improve customer’s
satisfaction as well as to improve communication among them and to meet their
goals and objectives. Example use of
Information System(IS) technology involves system that can link the
organizations to suppliers, distributions and customers. The best example is
Enterprise System(ES) which help the organizations to develop in the corporate
use of technology and this system brings many benefits to the organizations
such as can improve their data and information folders, streamline the
organization’s data flows , help to forecast the sales and productions and
provide management with direct access to wealth of real- time operating
information.
There
are five competitive strategies can be used by organizations in order to
achieve their desired goal and to ensure survival of their organizations in the
current market. They are cost leadership, differentiation strategy, innovation
strategy, growth strategy and alliance strategy. Cost of leadership means to
create a low cost of operation in order to gain advantages over competitors.
Differentiation strategy aims to develop a market unique product for different
customer segments. Innovation strategy deals particularly with the growth
strategy of an organization as well as alliance strategy through the
development of new products and services.
As
conclusion, an organization can gain profit, can create customer dependency,
can create long term relationship with customer, can reduce cost, can make
customer network and access their organization site and lastly will get others
advantages if they know the appropriate way to manage it.
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